Dear IIMCians,
IIMC Alumni Association is moving forward in its endeavour to recognise the excellent works of its alumni in different sectors of mass communication. We are announcing entries open for IFFCO IIMCAA Awards 2018 in 21 categories out of 23 categories of IFFCO IIMCAA Awards 2018. This is the 2nd season of IIMCAA Awards which IIMCAA instituted in 2017 with 10 categories.
IFFCO IIMCAA Awards will felicitate the best professional work done by the alumnus, during 1 January, 2017 to 31 December, 2017. It carries a cash prize along with trophy and certificate. There is a prize of Rs 51,000 for one category and Rs 21,000 for the other 20 categories. Awards will be given at the Annual Alumni Meet- Connections 2018 on 18th February 2018 at IIMC HQ, New Delhi.
The selection will be done by a jury of eminent mass comm. personalities. The jury will convene on 4 February, 2018 and select winners. The awards will be announced on 18 February, 2018 at Annual Alumni Meet- Connections 2018.
Categories of IFFCO IIMCAA Awards 2018
Not Open for Entries: Selection & Announcement by The Central Committee
1. Alumni Of The Year- Felicitation
2. Public Service- Felicitation
Open for Entries: Selection by Jury, Announcement by The Central Committee
3. A 1- Agricultural Reporting- 51,000 INR
4. A 2- Investigative Reporting- 21,000 INR
5. A 3- Developmental Reporting- 21,000 INR
6. A 4- Political Reporting- 21,000 INR
7. A 5- Sports Reporting- 21,000 INR
8. A 6- Economic and Business Reporting- 21,000 INR
9. A 7- Features- 21,000 INR
10. B 1- Print Production- Large Publications- 21,000 INR
11. B 2: Print Production- Medium & Small Publications- 21,000 INR
12. B 3- Broadcast Production- Large Network- 21,000 INR
13. B 4- Broadcast Production- Small & Medium Network- 21,000 INR
14. B 5- Digital Production- Original Story Telling- 21,000 INR
15. B 6- Digital Production- Innovation- 21,000 INR
16. B 7- Anchor/ Presenter/ Broadcaster- 21,000 INR
17. B 8– Documentary Film Making- 21,000 INR
18. C 1- Advertising- 21,000 INR
19. C 2- Media Innovation- 21,000 INR
20. C 3- Image Building (Public Relations) - 21,000 INR
21. C 4- Advocacy- 21,000 INR
22. C 5- Crisis Management- 21,000 INR
23. C 6- Social Media Management- 21,000 INR
General Criteria and Rules of IFFCO IIMCAA Awards 2018 | Category Specific Rules Mentioned with Respective Categories
1. Applicant must be a PG Diploma holder of the IIMC.
2. Applicant must cite an example of outstanding work done in the reference period for the particular years' award, in this case the period applicable is 1 January, 2017 – 31 December, 2017.
3. Entries to be sent at alumni.iimc@gmail.com
4. Applicant must attach a brief essay maximum in 200 words of the work justifying the eligibility to the jury.
5. Entries to be sent only in PDF, JPEG, URL and PPT formats.
6. If entry is Video/ Audio, send the web URL of uploaded file by self/ organization.
7. An applicant can send only one entry in any one category in a particular year.
8. Recommendation letter from the Head of the organisation or Reporting Manager or Two peers are required. By-line entries do not require any recommendation but clippings/ PDF/ URL is a must.
9. Entries need to be accompanied by a letter of Editor or Competent Authority in all categories of the Production Awards.
10. Organisational nomination should be backed by Head of the department or competent authority.
11. Two references of classmates/ batch mates at IIMC have to be provided by applicant with their email id and mobile number.
12. Work in all Indian languages will be considered without favour or prejudice but the applicant should provide a suitable translation in English or Hindi to enable the jury to judge.
13. Central Committee members do not qualify for any awards.
14. A campaign can't be entered for two different categories. If an alumnus of agency and another of client side send the same campaign for two different categories, the entry received first will qualify and will be considered for judging.
15. Applicant must submit an undertaking to authorise IIMCAA to use applicant's name, photograph, organisation's name and their entries for promoting the IFFCO IIMCAA Awards in all communication medium.
16. Deadline to submit the entries for IFFCO IIMCAA Awards 2018 is 25 January, 2018.
17. The applicant has to agree to the all terms and conditions of the IFFCO IIMCAA Awards 2018.
18. If the jury doesn't find any suitable entry in any of the categories then the award for that category may be dropped for this year.
19. The decision of the jury will be final and can't be contested in any court.
20. Organistion name/ Freelance status of winners will be recognized in certificates of IFFCO IIMCAA Awards 2018.
21. Any rule/ criteria can be altered by the IIMC Alumni Association if necessary in the larger interested of alumni and awards.
Category A: Reporting- PRINT, DIGITAL AND BROADCAST: 7 Awards
Category A 1- Agricultural Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 2- Investigative Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 3 - Developmental Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 4 - Political Reporting
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Importance & applicability of the topic, its relevance to decision makers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category A 5- Sports Reporting
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Importance & applicability of the topic, its relevance to decision makers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category A 6- Economic and Business Reporting
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Importance & applicability of the topic, its relevance to decision makers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category A 7- Features
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Selection, importance & applicability of the topic, its relevance to audience/ readers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category B: Production- PRINT, DIGITAL AND BROADCAST: 8 Awards
Category B 1- Print Production- Large Publications
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Layout: All the visual aspects like use of colour, fonts and the elements of design of the page
Quality of Content: language, information, graphics & photos
Note
- Extra weightage will be given to special pages
- Advertorials/ Sponsored pages will not qualify
- Large publications are papers and magazines considered national and have multi state reach
Category B 2- Print Production- Medium & Small Publications
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Layout: All the visual aspects like use of colour, fonts and the elements of design of the page
Quality of Content: Language, information, graphics & photos
Note
- Extra weightage will be given to special pages
- Advertorials/ Sponsored pages will not qualify
- Medium and Small publications are papers and magazines considered regional & vernacular and have reach within few states
Category B 3- Broadcast Production- Large Network Channels
Concept: Idea, originality and creativity
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Quality of Content: Language, presentation, coherence and comprehension
Packaging: Usage of visual, copy and sound techniques to present the content, overall impression of the production
Impact: Importance & applicability of the topic, audience response & its relevance to decision makers
Note
- Content must be of minimum 10 minutes duration and produced for half an hour wheel only
- Entry should be sent with an additional 3 minutes summarized capsule of the entry
- Online Video/ Audio link is acceptable only
- Must not be in violation of copyright laws
- Astrology/ Call in shows do not qualify
- Large network channels are channels considered national with one or more national channel and more than two regional channels catering different states/ aspects
Category B 4- Broadcast Production- Small and Medium Network Channels
Concept: Idea, originality and creativity
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Quality of Content: Language, presentation, coherence and comprehension
Packaging: Usage of visual, copy and sound techniques to present the content, overall impression of the production
Impact: Importance & applicability of the topic, audience response & its relevance to decision makers
Note
- Content must be of minimum 10 minutes duration and produced for half an hour wheel only
- Entry should be sent with an additional 3 minutes summarized capsule of the entry
- Online Video/ Audio link is acceptable only
- Must not be in violation of copyright laws
- Astrology/ Call in shows do not qualify
- Small and Medium network channels are channels considered regional with maximum two channels catering different states/ aspects
Category B 5- Digital Production- Original Story Telling
Quality- Content, language, presentation, coherence and comprehension
Usability – Discoverability, share ability
Impact- Quoted by other media, quoted by politicians publicly, action taken by government based on report, etc
Numbers- Page views, shares, etc
Multimedia- Use of multimedia tools in story presentation
Note
Digital Production award for original story-telling will include reporting/ data journalism/ multimedia
Category B 6- Digital Production- Innovation
Innovation- New ideas in using this medium
Usability- Features, discoverability, share ability
Quality - Language, presentation, coherence and comprehension
Impact- Quoted by other media, quoted by politicians publicly, action taken by government based on report, etc
Numbers- Page views, shares, etc
Note
Digital innovation implies creation or curation of stories/ series/ campaign by innovative treatment for impact using multimedia tools
Category B 7- Anchor/ Presenter/ Broadcaster
Look and Presentation
LIVE conversation with reporters/ guests/ sources of the news
Debate/ Discussion handling with experts or parties concerned
Spontaneous activity
Command over the language
Note
- Content must be of minimum 10 minutes duration and produced for half an hour wheel only
- Entry should be sent with an additional 3 minutes summarized capsule of the entry
- Online Video/ Audio link is acceptable only
- Must not be in violation of copyright laws
- Astrology/ Call in shows do not qualify
Category B 8- Documentary Film Making
Quality of content: Topic selection, understanding and presentation of issues, strong research, Variety of elements related to the subject, engaging storytelling with credible facts, figures and interviews
Production: Strong and honest camerawork, variety of visuals, engaging editing and informative graphics treatment, voice over
Issues: The documentaries can be on various issues ranging from social, political, environment, technology or science field
Duration: Up to 30 minutes
Note
- Applicant should be part of the core team in the capacity of Director, Producer, cinematographer or editor
- The submission to be done along with production stills and synopsis of the film
Category C: Advertising, PR & Corporate Communications: 6 Awards
Category C 1: Advertising
Objective: Identifying the problem, selection of the aim/objective for campaign
Strategy: Suitability of the plan and method for achieving the objective, overall fit of the plan with the brand strategy
Creativity: Creative idea, originality & techniques used both for copy and visual
Execution: Suitability of media and using the features of the media for the creatives, quality of creatives
Brand Recall and Brand Value: How much it contributed to brand building
Entry material format
- Print Ad/ Poster/ Outdoor: JPG
- TVC: Online link
- Radio Spots: Online link
- Digital Campaign: AV Presentation/ PPT
- Campaigns involving more than one creative: AV presentation
- Must: A short write-up explaining the rationale behind the advt or campaign
- Note: Any ad or campaign released in any medium, apart from social media, qualifies for this category
Category C 2: Media Innovation
Objective: Identifying the problem, selection of the aim/objective for campaign
Strategy: Suitability of the plan and method for achieving the objective, overall fit of the plan with the brand strategy
Creativity: Creative idea, originality & techniques used both for copy and visual
Execution: Suitability of media and using the features of the media for the creative, quality of creatives
Brand Recall and Brand Value: How much it contributed to brand building
Entry Material Format
- PPT or AV explaining the innovative use of media for particular ad/ medium
- Must: A short write-up explaining the rationale behind the advt or campaign
- Note: Any ad or campaign that uses media in an innovative way qualifies for this category
Category C 3: Image Building (Public Relations)
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining the campaign.
- Note: Any PR or Corp Comm campaign for image building done by any PR agency or Corp Comm department eligible for this category
Category C 4- Advocacy
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining the advocacy work.
- Note: The advocacy work done by any PR agency or Corp Comm eligible for this category.
Category C 5: Crisis Management
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining how the crisis was managed.
- Note: The best effort put by any PR agency or Corp Comm department to manage brand crisis eligible for this category.
Category C 6: Social Media Management
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining how the campaign was executed and results that it achieved
- Note: An ad campaign that ran only on social media by agency/ corporate is eligible for this category
Thanks & Regards,
Ashish Chakravarty
Convenor, IFFCO IIMCAA Awards 2018
IIMC Alumni Association
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