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Saturday, February 21, 2015

Central Committee Meeting | 1 PM | February 22 | IIMC HQ, New Delhi

Dear IIMCians,

The Central Committee of IIMC Alumni Association will meet at 1.00 PM on February 22 at IIMC HQ, New Delhi.

Agenda
1. Review of Annual Alumni Meet Connections 2015.
2. Any unlisted issue raised by member present in the meeting.


Thanks & Regards,
Rahul Sharma
General Secretary

Wednesday, February 11, 2015

Ogilvy PR (Gurgaon office) invites applications for internship

Hi! Ogilvy PR (Gurgaon office) invites applications for internship, on an urgent basis. Duration will be 2-3 months. Interested candidates can mail their resumes to niren.yadav@ogilvy.com at the earliest. Thanks!

Multiple openings in Marketing and communication at Bajaj Finance Ltd

Multiple openings in Marketing and communication at Bajaj Finance Ltd. All positions are based out of Pune.

1.     Deputy Manager - Corporate Communication

Exp: 3-4 yrs

Duties and Responsibilities: Ideating, conceptualizing and implementing engagement plans for all branches PAN India (including rural) to strengthen internal brand positioning

• Engage with the customer services teams to ideate, conceptualize and implement customer experience engagement and branding requirements

• Manage and implement a coordinated Public Affairs program in conjunction with business requirements that complements and supports the strategic objectives

• Research and write detailed PR materials pertaining to successful projects to aid in sales and

marketing efforts

• Write clear and concise materials, including but not limited to client case studies, news/press releases, media pitches, background materials, intranet/internet articles, presentations, and FAQs.

• Ensure translation of brief into desired PR and marketing communication output

• Engage with PR agency and communication team for faster execution of elements

• Ensure all communication development is as per defined guidelines

• Budgeting and Reporting

• Maintain marketing accounts and report periodically

• Manage entire process of estimation, billing and payments for all initiatives

• Manage all financial reporting formats for marketing spends

• Activity calendar management

• Track and update various activity tracks across all initiatives

• Ensure timely revert to all parties at all stages

• Anticipate, identify and highlight potential project roadblocks

• Agencies and stakeholder coordination

• Primary interface with the agency at all stages of marketing communication development and PR pitch development

• Control hygiene processes at the agencies

 

2.     Senior Manager - Content Marketing

Exp: 7-8 yrs

Duties and Responsibilities: Create and implement overall content strategy with specific focus on brand initiatives

• Lead the entire agency relationship and ecosystem to support creation of content

• Form alliances with content aggregators and curators

• Ensure key content created within the company is leveraged across all digital channels

• Ensure the core of the brand is presented in all content avatars and maintain consistency in the tone of voice

• Ensure high engagement rates and meet identified KPIs on an ongoing basis

• Lead the development of new forms of content

• Identify digital channels for community creation

• Develop key communities for the brand across these social channels

• Drive other members in the function and across the company to drive community engagement

• Lead the identification, creation and implementation of content based initiatives to drive audience engagement across communities

• Lead development of all form of business driving content like SEM (text & display), GDN, Yahoo Native and also explore new avenues for content that drives business

• Lead the development of search engine optimized content for digital assets

 

3.     Manager - Content Marketing (Brand)

Exp: 3-4 yrs

Duties and Responsibilities: • Create and implement overall content strategy with specific focus on brand initiatives

• Manage the entire agency ecosystem to support creation of content

• Form alliances with content aggregators and curators

• Ensure key content created within the company is leveraged across all digital channels

• Ensure the core of the brand is presented in all content avatars and maintain consistency in the tone of voice

• Ensure high engagement rates and meet identified KPIs on an ongoing basis

• Lead the identification, creation and implementation of content based initiatives to drive audience engagement across communities

• Lead the development of new forms of content

• Identify digital channels for community creation

• Develop key communities for the brand across these social channels

• Coordinate with other members in the function and across the company to drive community

 

4.     Manager - Content Marketing (Business)

Exp: 3-4 yrs

Duties and Responsibilities:  • Create and implement overall content strategy with specific focus on business deliverables

• Manage the entire agency ecosystem to support creation of content

• Form alliances with content aggregators and curators

• Ensure key content created within the company is leveraged across all digital channels

• Ensure the core of the brand is presented in all content avatars and maintain consistency in the tone of voice

• Ensure high engagement rates and meet identified KPIs on an ongoing basis

• Lead development of all form of business driving content like SEM (text & display), GDN, Yahoo Native and also explore new avenues for content that drives business

• Developing search engine optimized content for digital assets

• Leading content development across all our digital platforms in sync with the brand tone of voice and business deliverables

• Lead the development of new forms of content

 

5.     Manager Marketing - Emerging Market

Exp: 3-4 yrs

Duties and Responsibilities: Ideating & conceptualizing activation plans for emerging markets to strengthen brand positioning and footfalls

• Engage with the business representative to understand the requirements

• Extensive travel to the emerging markets to understand the local flavors and plan activities accordingly

• Engage with communication team for faster execution of elements

• Understand, assimilate and drive communication development for various tracks

• Ensure translation of brief into desired output

• Ensure all communication development is as per defined guidelines

• Budgeting and Reporting

• Maintain marketing accounts and report periodically

• Manage entire process of estimation, billing and payments for all initiatives

• Manage all financial reporting formats for marketing spends

• Activity calendar management

• Track and update various activity tracks across all initiatives

• Ensure timely revert to all parties at all stages

• Anticipate, identify and highlight potential project roadblocks

• Agency and stakeholder coordination

• Primary interface with the agency at all stages of marketing communication development

• Control hygiene processes at the agency  

 

6.    Deputy Manager – Communications

Exp: 3-4 yrs

Duties and Responsibilities:  • Create & manage all communication for the brand – Both internal and external, in sync with the brand tone of voice

• Design and execute a multi-faceted and well-defined communication framework to build the company image as a leading player for the breadth of financial services

• Create and develop relevant communication in relation to strategic requirements and product offerings to support image development and demand generation efforts

• Design, plan and execute communication programs in support of business goals – drive the company's position amongst new customers in new areas of business and help grow the share of wallet amongst our existing customers

• Work with Business teams to develop and implement customized communication plans to strengthen company's position in respective geographies and develop better Customer relationship

• Enhance customer perception of company's capabilities and offerings; differentiate the company from competitors, and create a preference for our services in the marketplace through relevant communication initiatives

• Manage suppliers of communication services (internal and external) to ensure efficiency and effectiveness of overall marketing effort

• Actively cultivate and manage relationships with teams across businesses to support image development and management

• Assess and monitor performance against objectives, metrics and budget

 

7.     Deputy Manager - Digital Marketing

Exp: 3-4 yrs

Duties and Responsibilities:  • Build, deliver and drive a twin component SEO framework (Search + Non-search) for the company in line with its business and brand ambition for desktop and mobile

• Plan, implement and monitor ethical optimization activities aimed to pull the company's rank in generic searches for financial products and services across all digital search engines

• Focus on the company's Digital Grid financial products with a mandate to make SEO the dominant channel for business

• Be the governance gate for optimization activities in line with published aggregator policies

• Monitor policy updates of various search engines and input back into the company's SEO approach

• Prepare and publish daily reports of company's SEO linked performance metrics across financial products and services

• Monitor and analyse daily key word volume search movements, identify fresh opportunities and publish plans to monetize the same

• Drive the daily-relationship with the Digital Agency for SEO related requirements

• Manage the monthly/ activity based estimation, billing and payment for all third party activities

 

8.    Manager – Digital Capability Development

Exp: 4-5 yrs

Duties and Responsibilities:  • Executing interactive visual design as a part of a multi-disciplinary team

• Collaborating on user experience with internal stakeholders & external agencies

• Researching interaction design & technology trends

• Ensure the core of the brand is presented in all capabilities developed

• Creating wireframes and visual design comps

• Plan website & applications design by clarifying goals with internal stakeholders

• Plan & develop site navigation by categorizing content; funneling traffic through content.

• Develop site graphics by coordinating with copywriters and graphic artists

• Upgrade site by updating content and graphics, monitoring performance and results, identifying and evaluating improvement options & introducing new technology

• Updates job knowledge by participating in educational opportunities, reading professional publications & participating in professional organizations

 

9.    Manager - Digital Marketing - Search and Earned Media

Exp: 4-5 yrs

Duties and Responsibilities:  • Develop, own and manage the desktop and mobile marketing strategy for owned assets to drive organic and earned revenue

• Use date driven analysis to optimize website traffic activity, SERP rankings and lead acquisition metrics

• Improve organic revenue through expanded keyword inventory, multivariate keyword and landing page performance

• Manage and improve current and new organic search results for a portfolio of keywords

• Provide SEO support for all on-going activities such as new pages set up, site changes for Bajaj Finserv digital assets

• Define and manage SEO white-hat techniques, using basic and advanced SEO strategies (Content creation, On Page SEO, Meta Tags, Link Acquisition Skills, Page content optimization, etc.)

• Develop with team, link strategies to expand portfolio of incoming links

• Develop and implement a social media strategy for link acquisition, rankings and traffic increase (Google+, Twitter, Pinterest, Facebook, LinkedIn, relevant forums, questions and answers sites etc.)

• Suggesting on-site changes to make the desktop and mobile sites more SEO compliant

• Keyword research, analysis and deriving actionable insights

• Monitor incoming links on an on-going basis and work on towards removal of undesired links

• Develop and enhance internal link structure and maintain to enhance usability and SEO

• Market and competition analysis

• Keeping updated about search engine trends, analyzing and reporting

• Maintain awareness of current best SEO practices

• Manage SEO recommendations and implementation from external consultants and vendors and their relationships.

• Excellent interpersonal/relationship management skills

• Demonstrate ability to work at the strategic level (generating bold and innovative ideas) and at the tactical level

 

10.  Manager - Digital Marketing Mobile

Exp: 4-5 yrs

Duties and Responsibilities: • Develop, own and manage the mobile marketing strategy for Bajaj Finserv to drive organic, paid and earned revenue

• Increasing the share of traffic from mobile to the brand properties by using digital channels – Owned, SEM, SEO, Display, Social Media and Online PR

• Establish, implement, and measure the effectiveness of mobile program initiatives

• Research and analysis of the entire mobile ecosystem with emphasis on mobile marketing, metrics and trends while actively updating the team and reporting on insights

• Collaborate with business teams to develop mobile marketing plans and strategies to implement brand and business goals

• Keywords, content and trend analysis to optimize SEM and SEO for mobile

• Champion fundamental customer experience elements for Bajaj Finserv mobile products and services to ensure that the user experience, brand voice and high-quality content are maintained

• Design, develop and implement mobile products

• Creating and fostering relationships with key mobile partners

• Develop new methodologies and frameworks for building structured Bajaj Finserv Intellect capital

• Demonstrate ability to work at the strategic level (generating bold and innovative ideas) and at the tactical level (managing advertising campaign execution, creating campaigns with site tools, analyzing traffic data and solving problems)

 

11.   Deputy Manager - Digital Marketing Analyst

Exp: 2-3  yrs

Duties and Responsibilities:  • Driving data driven analytics with actionable insights using Analytics tools

• To improve the effectiveness of online marketing campaigns and better visitor engagement

• Analyzing user behavior on owned assets to deliver web optimization solutions

• Researching and analysis of market and competition

• Web Analytics Implementation, Tagging and reporting

• Information Dashboard Design & Automation

• Ability to deliver analytics solution for business growth

• Research and Deliver analytics for Search Engine Marketing (SEM), SEO, Keywords, A/B and Multi Variate Testing, Social media, Website/landing page optimization and Campaigns

• Development of measurement strategy by aligning metrics to overall business objectives

• Ability to scope, implement and drive technical requirements for delivering measurement/analytics plans

• Identification of required data and develop data capture mechanisms

• Develop new methodologies and frameworks for building structured Bajaj Finserv Intellect capital

 

Interested candidates please mail your CV to mohua.mandal@bajajfinserv.in with the position mentioned on subject line

Saturday, February 7, 2015

Central Committee Meeting | 1 PM | February 8th | IIMC HQ, New Delhi

Dear IIMCians,

The Central Committee of IIMC Alumni Association will meet at 1.00 PM on February 8th at IIMC HQ, New Delhi.

Agenda
1. Review of preparations for Annual Alumni Meet Connections 2015.
2. Rundown of the Events.
3. Any unlisted issue raised by member present in the meeting.


Thanks & Regards,
Rahul Sharma
General Secretary

Friday, February 6, 2015

Bengal Chapter | Subir Bhaumik- Prez, Piyali- Gen Sec & Saptarishi- Treasurer

Dear IIMCians,

West Bengal Chapter of IIMC Alumni Association has been re-formed under new President Mr. Subir Bhaumik.

Ms. Piyali Chaterjee will be General Secretary and Mr. Saptarishi Majumdar will be Treasurer of the Chapter.

Former General Secretary of IIMC Alumni Association Mr. Animesh Biswas also attended the meeting which took place at Mr. Bhaumik residence on February 4, 2015 in Kolkata.


Thanks & Regards,
Piyali Chaterjee
General Secretary, West Bengal
IIMC Alumni Association

Tuesday, February 3, 2015

FINAL | Felicitation List | Campus Wale Entrepreneurs | Connections 2015

Dear IIMCians,

 

We are thankful to everyone who participated in the Campus Wale Entrepreneurs series and supported us to reach to entrepreneurs whom no one at IIMCAA was aware of. From the batch of 1976-77 to 2013-2014, we have entrepreneurs in the field of Journalism, TV Production, Film and Ad Making, Publishing, Marketing, Public Relations, Social Sector, Digital and several other sectors.

 

We are closing the series. Following is the final list of alumni entrepreneurs who will be felicitated at the Annual Alumni Meet 'Connections 2015' at IIMC HQ on February 15, 2015.

 

1976-77 Batch

Kurian Abraham- Editor & Managing Director, Dhanam Publications Pvt. Ltd

Nandini Sahay Prasad- Publisher, The Outdoor Journal

 

1978-79 Batch

Chitra Subramaniam- Founder- CSD Consulting (Switzerland) & The News Minute (India)

Anita Kaul Basu - Chairperson and Director, Big Synergy

 

1986-87 Batch

Niret Alva- Co-Founder & Chairman, Miditech Pvt Ltd

 

1988-89 Batch

Swati Sani- CEO & founder, SANIsoft Technologies Pvt. Ltd

Shilpa Sonal- Promoter Director, ORKASH Services Pvt. Ltd. | Founder, Sanshil Foundation for Welfare

R.K. Chandrika- Founder, FilmRoutes & GrasRoutes

Himanshu Joshi- Editor & Publisher, Terrascape Magazine

Meenakshi Nath Sharma - Founder & Director, Resurge Management Consultant Pvt Ltd

Mini Ribeiro- Founder, Litmus PR

Rupam Ganguly- Managing Partner, Lighthouse Creative

 

1991-92 Batch

Anshu Gupta- Founder, Goonj

Meenakshi Gupta - Co-Founder, Goonj

Alice Guram- Founder & CEO, Media Pulse PR

Vinay Jha- Founder, eNVee Media

Rajive Ranjan Chaubey- Founder, Sandhya Pravakta | Publisher, Movie | Franchise, SEMCO India

 

1993-94 Batch

Yashwant Deshmukh- Managing Director & Chief Editor, CVoter

 

1994-95 Batch

Neelesh Misra- Founder, Gaon Connection and Content Project

 

1997-98 Batch

Rajesh Barnwal- Founder and Editor, India Medical Times and Director, Aala Times Media Pvt Ltd 

Vipin Dhyani- Founder & CCD, Thoughtshop Advertising & film Productions

Gurmeet Sapal- Founder, Explorers

 

1998-99 Batch

Anuranjan Jha- MD, Shagun TV | Founder- mediasarkar.com | Co-Founder- Holy Water Entertainment

Kapil Rampal- Founder & CEO, Creative Crest | Director- Techno Mines Pvt Ltd, Ivory Education Pvt Ltd

Teresa Rehman- Founder & Editor, The Thumb Print Magazine

Pragya Barthwal Dhyani- Managing Director, Thoughtshop Advertising & Film Productions

 

1999-2000 Batch

Praveen Kumar Singh- Founder & Editor-in-Chief, Rural Connect

 

2001-2002 Batch

Rahul Roushan- Founder & Editor, Faking News

Mahendra Singh- Founder, E-Academy & CEMC

 

2002-2003 Batch

Chandrakant Mishra-  Founder & Editor, www.planmoneytax.com

Vivek Satya Mitram- Founder Editor, AdviceAdda.com 

Vinod Agrahari- Founder, Bindu Films and Communication

 

2003-2004 Batch

Girish Mahajan- Co-founder, Webitude | Head- Strategy and Operations, Digital Quotient

Arunoday Prakash- Co-founder & Managing Editor- The Political Indian | Partner- Potli Media

Nanditta Chibber- Co-founder, Glory Magazine | Partner: Potli Media & Integrated Services

Sambuddha Mitra Mustafi- Founder & CEO, The Political Indian

 

2004-2005 Batch

Pragyan Mohanty- Founder & Editor, JobsMedia

Priyanka Saxena Ray- Managing Editor, Sampan Media

Ravindra Dhankar- Founder, Dhankar Publications

 

2006-2007 Batch

Mridul Chandra- Director, Channel PR

Vrinda Mathur- Director, Channel PR

 

2008-2009 Batch

Sattvik Mishra- CEO, ScoopWhoop

Sriparna Tikekar- Editor-in-Chief, ScoopWhoop

Rishi Pratim Mukherjee- Chief Operating Officer, ScoopWhoop

 

2009-2010 Batch

Hasleen Kaur- Co Founder & Director, Webeasts

Ankush Khera- Founder, FOX MY BOX

 

2010-2011 Batch

Ravi Kant Sharma- Founder, www.gkeffortless.com

 

2011-2012 Batch

Suparn Pandey- Managing Editor, ScoopWhoop

 

2012-2013 Batch

Akshay Johar- Founder, MojoJojo

 

2013-2014 Batch

Moksha Srivastava- Co-Founder/CMO, WheelStreet

 


Join us on February 15 !

 

Thanks & Regards,

Neeloy Sarkar

Convener, Connections 2015

Monday, February 2, 2015

Central Committee Approves 1.65 Million for Connections 2015

Dear IIMCians,


The Central Committee of IIMC Alumni Association met at IIMC HQ, New Delhi on February 1st. President Ms. Sunila Dhar presided over the meeting that was attended by Executive President Mr. Apurva Chamarai, Vice Presidents Mr. Prasad Sanyal, Mr. Arunoday Prakash, Ms. Rashmi Chouhan, General Secretary Mr. Rahul Sharma, Finance Secretary Ms. Deeksha Saksena, Treasurer Mr. Gaurav Dikshit, Executive Members Mr. Madhur Kalra, Mr. Pratham Dwivedi & Ms. Pragya Swastik. Alumni Mr. Ritesh Verma, Mr. Avinash Kumar, Mr. Avinash Kumar Chanchal, Mr. Anil Kumar, Mr. Akash Priyan & Ms. Samridhi Dikshit also attended the meeting.


Minutes of the Meeting:-

1. The meeting reviewed the preparations of Annual Alumni Meet 2015 and expressed confidence that Connections 2015 will be grand.

2. It approved an estimated budget of 1.50 Million for identified expenditure so far. It allocated additional 10% of estimated budget for miscellaneous expenses.

3. Energy Entertainment PVT LTD has been awarded the event management.



Thanks & Regards,

Rahul Sharma

General Secretary

MoM | Bihar Chapter Meeting | 1 February, 2015

Dear IIMCians,

Bihar Chapter of IIMC Alumni Association met at Eco Part, Patna on February 1st. Chapter President Mr. Bhola Nath presided over the meeting while it was attended by Vice President Mr. KK Lal, Senior Alumni Mr. Pramod Mukesh, General Secretary Mr. Alok Gupta, Mr. Banjot Kaur, Mr. Lakshmi Shankar Mishra, Mr. Saqib Iqbal Khan, Mr. Amarjeet & Mr. Abhimanyu Kumar Saha.

Minutes of the Meeting:-
1. There are many alumni living in several districts of Bihar hence it was decided to expand the network of association up to district level.
2. It was decided to meet regularly once in one or two months. Next meeting would take place either at NIT Ghat or Patna Zoo on March 1st, 2015. Mr. Abhimanyu Kumar Saha will communicate to alumni & coordinate the next meeting.
3. Alumni living in Bihar will be added to a Whatsapp Group to stay in instant touch.
4. It was decided to help each other whether it is related with news reports or exploring a job for alumni. Job info to be shared with the help of the Central Committee.
5. Members discussed the issues in the domain of journalism and expressed their commitment for creative and pro-people brand journalism.


Thanks & Regards,
Alok Gupta
General Secretary