IIMC Alumni Association: CONDOLENCE Jayanta Rath

Tuesday, May 12, 2009

CONDOLENCE Jayanta Rath

CONDOLENCE

Press Club of India condoles the sad & sudden demise of Jayanta Rath of Hindustan Times, who died in an accident at New Delhi Railway Station on 07th May 09.

A Condolence Meeting will be held on 15-05-2009 (Friday) at 3.00 p.m. in the Club premises.

Pushpendra Kulshrestha

Secretary General

Life Of A Copy Writer...

I am Vani Vedula.

I am a Copy Writer with Percept/H, New Delhi

Advertising? How did I land here?

Well, when I was in college, I wanted to get into corporate communication but friends always believed that I was good at creative writing. Eventually after a couple of classes from a well known industry people called Nandu Narsimhan and Shubho Sarkar, I took up copywriting.

What’s a typical day at work like?
Well, it can either be very hectic with lots of briefs flowing in and impractical deadlines from the servicing or a chilled day with moderate work.

Highs and lows (personal, organizational, etc)

I often get depressed over rejection of good work. Because creativity is relative and sometimes your boss or servicing executives might not get your point which basically dumps good works. Besides, late nights and working over the weekend is a big pain. Leaves you with little time for your personal stuff.

Why I think you should be in advertising

If you are crazy, whacky and expressive on paper and have an opinion, you should be in advertising. The only glamorous field, besides films and modeling.

Why I think you should not be in advertising

It doesn't pay well in the initial years. This isn't a specialised job. Anyone with good writing skills and a creative mind can become a copywriter. So, since the competition is a lot, hence the lesser pay. Unless you prove your worth.

What nobody will tell you about copy writing

How to write creatively. It's like lycra. Either you have it or you don't.What do you need to do to get into this industry? Start working in an agency as soon as possible. Approach a consultant or just mail the creative guys for internship if you are a fresher.

What are your career prospects?

You can really do well if you are talented. If you are not then, be nice to your boss. Follow him to the smoking zone if required. Build that rapport and bond well during booze outings. Be known in the circuit. It pays off.

For More Please Visit the Jobs Media

Life of a Music Manager...

I am Shivani Srivastava. I work with Big FM, New Delhi, as Music Manager.

Radio? Now how did I land here?

By accident. After completing my diploma in advertising and public relations, I had never dreamed that one day I will be in the radio industry without having any prior knowledge about it. It was like a dream for me to work in the medium which is growing so fast.

So what’s a typical day at work like?

Very challenging and hectic. You have to be passionate about your work. Everyday you do the same thing which becomes boring and monotonous after sometime and then it will be a challenge for you to do some things differently from your competition.

My highs and lows

Once you are into this industry, you don’t get much time for your personal life as your professional life takes most of your time. Radio is a passive medium where you are live and have to mark your position in the niche market.

Why I think you should be in radio

Radio connects you to a huge number of people very easily. At the same time you have to be very creative and spontaneous. Radio is an easy platform to fame. You not only touch the hearts of the masses but also you entertain them and give information about their city, culture, music, anything which is in the interest of the listener. So if you think you have that creativity and spontaneity, then you’re are the right person for this job.

Why I think you should not be in radio

Radio is not a place for those who can’t work 24x7. There will be situations like festivals etc., when you have to be at your workstation performing your duties religiously, while your friends will be enjoying that particular moment.

What nobody will tell you about radio

Nobody can tell you what exactly radio is unless you yourself are part of it.

What do you need to do to get into this industry?

There are many institutes like Indian Institute of Mass communication, Simran’s Academy of Radio Management, Roshan Abbas’s EMDI Encompass Institute of Radio Management, etc where you can get thorough knowledge from the gurus of the radio industry. You can also join the radio stations as intern or trainees and can start your classes by working in the live radio station instead of the dummy classes.

What are your career prospects?

It’s a place where you get the money based on your caliber. After 5 years you can be the head of your department.

For More Please Visit the Jobs Media

IIMC Alumni Association

Tuesday, May 12, 2009

CONDOLENCE Jayanta Rath

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