Dear IIMCians,
IIMC Alumni Association is moving forward in its endeavour to recognise the excellent works of its alumni in different sectors of mass communication. We are announcing entries open for IIMCAA Awards 2019 in 33 categories out of 35 categories of IIMCAA Awards 2019.
This is the 3rd season of IIMCAA Awards which IIMCAA instituted in 2017 with 10 categories and added 12 more categories in 2018. IIMCAA has added 13 more categories in 2019 taking the total to 35 categories.
IIMCAA Awards will felicitate the best professional work done by the alumnus, during 1 January, 2018 to 31 December, 2018. It carries a cash prize along with trophy and certificate. There is a prize of Rs 21,000 for each of the competitive categories except for one of Rs 51,000.
The selection will be done by a jury of eminent mass communication personalities. Awards will be announced and given at the Annual Alumni Meet- Connections 2019 on 17th February 2019 at IIMC HQ, New Delhi.
Categories of IIMCAA Awards 2019
Not Open for Entries: Selection & Announcement by The Central Committee
1. Alumni Of The Year- Felicitation
2. Public Service- Felicitation
Open for Entries: Selection by Jury, Announcement by The Central Committee
3. A 1- Agricultural Reporting- 51,000 INR
4. A 2- Investigative Reporting- 21,000 INR
5. A 3- Developmental Reporting- 21,000 INR
6. A 4- Political Reporting- 21,000 INR
7. A 5- Sports Reporting- 21,000 INR
8. A 6- Economic and Business Reporting- 21,000 INR
9. A 7- Crime Reporting - 21,000 INR
10. A 8- Environmental Reporting - 21,000 INR
11 A 9- Entertainment Reporting- 21,000 INR
12. A 10- Feature Writing- 21,000 INR
13. A11- Data Journalism- 21,000 INR
14. B 1- Print Production- Large Publications- 21,000 INR
15. B 2: Print Production- Medium & Small Publications- 21,000 INR
16. B 3- Broadcast Production- Large Network- 21,000 INR
17. B 4- Broadcast Production- Small & Medium Network- 21,000 INR
18. B 5- Digital Production- Content - 21,000 INR
19. B 6- Digital Production- Innovation- 21,000 INR
20. B 7- Digital Production- Video - 21,000 INR
21. B 8- Anchor/ Presenter/ Broadcaster [Audio]- 21,000 INR
22. B 9 - Anchor/ Presenter/ Broadcaster [Video] - 21,000 INR
23. B 10– Documentary Film Making- 21,000 INR
24. B 11- Photography– Amateur - 21,000 INR
25 B 12- Photography – Professional - 21,000 INR
26. C 1- Advertising- 21,000 INR
27. C 2- Media Innovation- 21,000 INR
28. C 3- Image Building (Public Relations) - 21,000 INR
29. C 4- Advocacy- 21,000 INR
30. C 5- Crisis Management- 21,000 INR
31. C 6-Image Management - 21,000 INR
32. C 7- Social Media Management - Small- 21,000 INR
33. C 8- Social Media Management - Big - 21,000 INR
34. C 9- Social Media Influencer - 21,000 INR
35. C 10- Research Paper in Mass Communication - 21,000 INR
MUST FOLLOW Common Rules & Criteria- IIMCAA Awards 2019 | Read Category Specific Rules in Categories Details
1. Applicant must be a PG Diploma holder of the IIMC.
2. Entry shuold be a SINGLE work/ campaign/ project done during 1 January, 2018 – 31 December, 2018.
3. Entries to be sent at alumni.iimc@gmail.com clearly mentioning applicants NAME and CATEGORY in SUBJECT line.
4. Applicant must attach a brief ESSAY in 200 words on the work justifying WHY it should be AWARDED. Entries without essay will be rejected.
5. Entries to be sent only in PDF, JPEG, URL or PPT formats. If entry is Video/ Audio, send the web URL of uploaded file by self/ organization. Entries with Audio/ Video file attachments will be REJECTED.
6. An applicant can send only ONE entry in any TWO categories (maximum) in a year. Both entries should be emailed SEPARATELY. 2 entries in 1 email will be ground for rejections in BOTH categories.
7. Entries with BY-LINE/ CREDIT to the applicant do not require any recommendation letter.
8. LETTER from EDITOR/ Reporting MANAGER/ Competent AUTHORITY is a must for all such entries which doesn't carry BYLINE/ CREDIT to the applicant. It has to be certified by the competenet authority on organisation's LETTER HEAD/ BY OFFICIAL EMAIL that Entry belongs to the applicant- even if applicant was part of a team involving others. IIMCAA will recognise the Name of Alumni and Organisation.
9. Organisational nominations should be backed by Head of the department/ competent authority. Entries of all alumni should be sent in one email clearly stating that these entries are being sent by ORGANISATION. This rule doesn't apply to an applicant sending his/ her entry individually.
10. TWO references of classmates/ batch mates at IIMC have to be provided by applicant with their EMAIL id and mobile NUMBER. It is a MUST and ground of rejection if not complied properly.
11. Work in all Indian LANGUAGES will be considered without favour or prejudice but the applicant will have to provide a suitable TRANSLATION in English or Hindi to enable the jury to judge the work.
12. The applicant has to agree to the all terms and conditions of the IIMCAA Awards 2019. A signed undertaking to this effect must be attached. Entries without such undertaking will be rejected.
13. Applicant must submit an undertaking to authorise IIMC Alumni Association to use applicant's name, photograph, organisation's name and their entries for promoting the IIMCAA Awards 2019 in all communication medium. Applicant has to submit a SCANNED copy of SIGNED UNDERTAKING with entry. Entries without such authorisation will be rejected.
Common Text For Rule 12 and 13 are as follows- I, ….. name….., authorise IIMC Alumni Association to use my name, photograph, organisation's name and my entry for promoting the IIMCAA Awards 2019 in all communication medium. I agree to all rules and conditions of IIMCAA Awards 2019.
14. A work or campaign can't be entered for TWO different categories or by TWO individuals. If an alumnus of AGENCY and another of CLIENT side send the same campaign for TWO different categories, the entry received FIRST will qualify and will be considered. Similarly, entry received FIRST will be considered in a situation where applicants are part of a TEAM but chose to send same work as an entry separately.
15. Organistion name/ Freelance status of winners will be recognized in certificates of IIMCAA Awards 2019.
16. DEADLINE to submit the entries for IIMCAA Awards 2019 is 15 January, 2019.
17. The decision of the JURY will be FINAL and can't be contested in any court.
18. If the jury doesn't find any suitable entry in any of the categories then the AWARD for that category may be DROPPED for this year.
19. Central Committee members DO NOT QUALIFY for any awards.
20. Any RULE/ CRITERIA can be MODIFIED/ INTRODUCED by the IIMC Alumni Association at any stage of the IIMCAA Awards 2019 if necessary in the larger interested of alumni and awards.
A brief description of the category of the awards is as follows:-
1. Alumni of the Year – Recognising and felicitating a personality for his achievements and contributions to any field of Mass Communication.
2. Public Service – Projects and plans in the areas of public service, social work, mass welfare and development.
3. Agricultural Reporting – Covering any issue related to agriculture and rural India
4. Developmental Reporting – All issues related to covering development in any sector or field including science, research, social welfare, environment or disaster management.
5. Political Reporting – Covering all areas and topics of political importance and relevance.
6. Investigative Reporting – Any issue where the topic involved research, investigation and collating of facts to reach a conclusion.
7. Sports Reporting – All issues related to games and sports in the national and international arena.
8. Economic & Business Reporting – Coverage of financial, business, economic and commercial news and development.
9. Crime Reporting– Covering all areas of reporting and follow up on crime.
10. Environmental Reporting – Covering all areas related climate, pollution, energy, emissions and other elements that are part of our surroundings.
11. Entertainment Reporting– Coverage of issues related to fashion, Bollywood, plays, Page 3 and other areas of entertainment.
12. Feature Writing- Includes features in any media on entertainment, lifestyle and other areas of interest.
13. Data Journalism - Any issue where data and its depiction was used for research, investigation and collating of facts to reach a conclusion or to create a story.
14. Print Production- Large Publications – Includes the planning, content and presentation of any page or supplement in the print media.
15. Print Production- Medium & Small Publications - Includes the planning, content and presentation of any page or supplement in the print media.
16. Broadcast Production- Large Broadcasters – Programmes and news production for the broadcast medium.
17. Broadcast Production- Medium and Small Broadcasters– Programmes and news production for the broadcast medium.
18. Digital Production- Content- This award is for evaluating the content of any journalistic piece in the digital field which would include websites and web pages.
19. Digital Production- Innovation- This award is for evaluating any new idea or innovation or creativity in creating and managing the website or web page including any site for mobile or an app for it.
20. Digital Production – Video- This covers any kind of video production for the digital media including a clipping, show, report, film or a channel on this media.
21. Anchor/ Presenter /Broadcaster – Recognising the work of any presenter or anchor in the broadcast medium – Audio
22. Anchor/ Presenter /Broadcaster– Recognising the work of any presenter or anchor in the broadcast medium – Video
23. Documentary Film Making – Recognising the work done in making a documentary film in any area or topic.
24. Photography (Amateur) – Recognising the work of any kind of non-professional/hobby photography and photographer.
25. Photography (Professional) – Recognising the work of any kind of professional photography in the field of reporting/news/advertising and PR.
26. Advertising Campaign – A single or a series of advertisements in any media.
27. Advertising Media Innovation – Any idea or innovation in the planning of media for advertising.
28. Image Building – Any campaign for building and maintaining the image for a client or for a brand or idea. This includes both the agency and the corporate.
29. Advocacy – Issues relating to advocacy of concepts, thoughts and ideas or any plans or campaigns for promoting a cause including CSR projects. This includes both the agency and the corporate.
30. Crisis Management – Handling of any crisis situation both internal or external in any organisation either by the agency or by the corporate itself.
31. Image Management – Managing any personalities image be it a celebrity or a politician or a professional, through planned activities and campaigns using the various elements of PR and event management.
32. Advertising Digital social media campaign (Big) – Ideas and innovations in the use of the digital platform including the social media for the promotion of a brand or concept.
33. Advertising Digital social media campaign (Small) – Ideas and innovations in the use of the digital platform including the social media for the promotion of a brand or concept.
34. Social Media Influencers – Recognising the efforts of a personality who has become a major influencer on the social media be it through blogs, films or a channel using the social media platform.
35. Research paper in Mass Communication – A research paper or study on any aspect of Mass Communication which is the work of an alumni whether in the academic or non-academic field.
Category A: Reporting- PRINT, DIGITAL AND BROADCAST: 11 Awards
Category A 1- Agricultural Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 2- Investigative Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 3 - Developmental Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 4 - Political Reporting
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Importance & applicability of the topic, its relevance to decision makers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category A 5- Sports Reporting
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Importance & applicability of the topic, its relevance to decision makers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category A 6- Economic and Business Reporting
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Importance & applicability of the topic, its relevance to decision makers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category A 7 – Crime Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 8 – Environmental Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 9 – Entertainment Reporting
Credibility: Authentic information, originality, accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Category A 10 - Features Writing
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Selection, importance & applicability of the topic, its relevance to audience/ readers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category A 11 - Data Journalism
Credibility: Authentic information, originality, accuracy
Exclusivity: The first to get the story, exclusivity of the information or news
Impact: Importance & applicability of the topic, its relevance to decision makers
Reach: The number and variety of media vehicles that used the story or piece
Quality of reportage: Language, presentation, coherence and comprehension
Category B: Production- PRINT, DIGITAL AND BROADCAST: 12 Awards
Category B 1- Print Production- Large Publications
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Layout: All the visual aspects like use of colour, fonts and the elements of design of the page
Quality of Content: language, information, graphics & photos
Note
- Extra weightage will be given to special pages
- Advertorials/ Sponsored pages will not qualify
- Large publications are papers and magazines considered national and have multi state reach
Category B 2- Print Production- Medium & Small Publications
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Layout: All the visual aspects like use of colour, fonts and the elements of design of the page
Quality of Content: Language, information, graphics & photos
Note
- Extra weightage will be given to special pages
- Advertorials/ Sponsored pages will not qualify
- Medium and Small publications are papers and magazines considered regional & vernacular and have reach within few states
Category B 3- Broadcast Production- Large Network Channels
Concept: Idea, originality and creativity
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Quality of Content: Language, presentation, coherence and comprehension
Packaging: Usage of visual, copy and sound techniques to present the content, overall impression of the production
Impact: Importance & applicability of the topic, audience response & its relevance to decision makers
Note
- Content must be of minimum 10 minutes duration and produced for half an hour wheel only
- Entry should be sent with an additional 3 minutes summarized capsule of the entry
- Online Video/ Audio link is acceptable only
- Must not be in violation of copyright laws
- Astrology/ Call in shows do not qualify
- Large network channels are channels considered national with one or more national channel and more than two regional channels catering different states/ aspects
Category B 4- Broadcast Production- Small and Medium Network Channels
Concept: Idea, originality and creativity
Innovation: New ways of using the medium, innovation in the interface between the medium and the target
Quality of Content: Language, presentation, coherence and comprehension
Packaging: Usage of visual, copy and sound techniques to present the content, overall impression of the production
Impact: Importance & applicability of the topic, audience response & its relevance to decision makers
Note
- Content must be of minimum 10 minutes duration and produced for half an hour wheel only
- Entry should be sent with an additional 3 minutes summarized capsule of the entry
- Online Video/ Audio link is acceptable only
- Must not be in violation of copyright laws
- Astrology/ Call in shows do not qualify
- Small and Medium network channels are channels considered regional with maximum two channels catering different states/ aspects
Category B 5- Digital Production- Content
Quality- Content, language, presentation, coherence and comprehension
Usability – Discoverability, share ability
Impact- Quoted by other media, quoted by politicians publicly, action taken by government based on report, etc
Numbers- Page views, shares, etc
Multimedia- Use of multimedia tools in story presentation
Note
Digital Production award for original story-telling will include reporting/ data journalism/ multimedia
Category B 6- Digital Production- Innovation
Innovation- New ideas in using this medium
Usability- Features, discoverability, share ability
Quality - Language, presentation, coherence and comprehension
Impact- Quoted by other media, quoted by politicians publicly, action taken by government based on report, etc
Numbers- Page views, shares, etc
Note
Digital innovation implies creation or curation of stories/ series/ campaign by innovative treatment for impact using multimedia tools
Category B 7 - Digital Production – Video
Quality- Content, language, presentation, coherence and comprehension
Usability – Discoverability, share ability
Impact- Quoted by other media, quoted publicly,
Numbers- Page views, shares, etc
Multimedia- Use of multimedia tools in story presentation
Note
Digital innovation implies creation or curation of stories/ series/ campaign by innovative treatment for impact using multimedia tools
Category B 8- Anchor/ Presenter/ Broadcaster [Audio]
Presentation & presence
LIVE conversation with reporters/ guests/ sources of the news
Debate/ Discussion handling with experts or parties concerned
Spontaneous activity
Command over the language
Note
- Content must be of minimum 10 minutes duration and produced for half an hour wheel only
- Entry should be sent with an additional 3 minutes summarized capsule of the entry
- Online Video/ Audio link is acceptable only
- Must not be in violation of copyright laws
- Astrology/ Call in shows do not qualify
Category B 9- Anchor/ Presenter/ Broadcaster [Video]
Look and Presentation
LIVE conversation with reporters/ guests/ sources of the news
Debate/ Discussion handling with experts or parties concerned
Spontaneous activity
Command over the language
Note
- Content must be of minimum 10 minutes duration and produced for half an hour wheel only
- Entry should be sent with an additional 3 minutes summarized capsule of the entry
- Online Video/ Audio link is acceptable only
- Must not be in violation of copyright laws
- Astrology/ Call in shows do not qualify
Category B 10- Documentary Film Making
Quality of content: Topic selection, understanding and presentation of issues, strong research, Variety of elements related to the subject, engaging storytelling with credible facts, figures and interviews
Production: Strong and honest camerawork, variety of visuals, engaging editing and informative graphics treatment, voice over
Issues: The documentaries can be on various issues ranging from social, political, environment, technology or science field
Duration: Up to 30 minutes
Note
- Applicant should be part of the core team in the capacity of Director, Producer, cinematographer or editor
- The submission to be done along with production stills and synopsis of the film
Category B 11 - Photography – Amateur
Story Telling– how the Entrant is able to let their Photo Entry evoke the viewer's imagination, which may differ by each viewer. Is the story being told the right story for the Sponsor and their brand?
Impact– what you feel when you first view the Entry. Does the photo evoke an emotion from the viewer?
Creativity– how the Entrant was able to convey their idea, message or thought in an original and imaginative way through their lens.
Style – how the Entrant is able to showcase their personal originality and technique to influence how the image is presented and interpreted.
Subject Matter– was the subject matter displayed in the photo appropriate to the story being told in the Photo Entry submitted.
Entry Format
- Photos should be in .jpg format
- Photos should be at least 300 dpi
- Photos should be saved in RGB/SRGB colour
- Photos should be between 1MB and 8MB size
Note
- Photographers can submit as an Amateur, who either have not earned or have earned, some or all of their living from photography. It can be a random click with or without a professional Camera and the photograph has not been used for commercial purpose.
- You need to enter one image per category
- Un-published or Published work entered into the competition must have been taken between the dates of January 1, 2018 and December 31, 2018,
Category B 12 – Photography – Professional
Story Telling– how the Entrant is able to let their Photo Entry evoke the viewer's imagination, which may differ by each viewer. Is the story being told the right story for the Sponsor and their brand?
Impact– what you feel when you first view the Entry. Does the photo evoke an emotion from the viewer?
Creativity– how the Entrant was able to convey their idea, message or thought in an original and imaginative way through their lens.
Style – how the Entrant is able to showcase their personal originality and technique to influence how the image is presented and interpreted.
Subject Matter– was the subject matter displayed in the photo appropriate to the story being told in the Photo Entry submitted and does it fully represent the Sponsor's promotional theme?
Technical Aspects – Use of light, speed, exposure and equipment.
Entry Format
- Photos should be in .jpg format
- Photos should be at least 300 dpi
- Photos should be saved in RGB/SRGB colour
- Photos should be between 1MB and 8MB size
Note
- Photographers can submit as a professional who either earn, or have earned, some or all of their living from photography, and/or have had their photographic work published
- You need to enter one image per category
- Un-published or Published work entered into the competition must have been taken between the dates of January 1, 2018 and December 31, 2018,
Category C: Advertising, PR & Corporate Communications: 10 Awards
Category C 1: Advertising
Objective: Identifying the problem, selection of the aim/objective for campaign
Strategy: Suitability of the plan and method for achieving the objective, overall fit of the plan with the brand strategy
Creativity: Creative idea, originality & techniques used both for copy and visual
Execution: Suitability of media and using the features of the media for the creatives, quality of creatives
Brand Recall and Brand Value: How much it contributed to brand building
Entry material format
- Print Ad/ Poster/ Outdoor: JPG
- TVC: Online link
- Radio Spots: Online link
- Digital Campaign: AV Presentation/ PPT
- Campaigns involving more than one creative: AV presentation
- Must: A short write-up explaining the rationale behind the advt or campaign
- Note: Any ad or campaign released in any medium, apart from social media, qualifies for this category
Category C 2: Media Innovation
Objective: Identifying the problem, selection of the aim/objective for campaign
Strategy: Suitability of the plan and method for achieving the objective, overall fit of the plan with the brand strategy
Creativity: Creative idea, originality & techniques used both for copy and visual
Execution: Suitability of media and using the features of the media for the creative, quality of creatives
Brand Recall and Brand Value: How much it contributed to brand building
Entry Material Format
- PPT or AV explaining the innovative use of media for particular ad/ medium
- Must: A short write-up explaining the rationale behind the advt or campaign
- Note: Any ad or campaign that uses media in an innovative way qualifies for this category
Category C 3: Image Building (Public Relations)
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining the campaign.
- Note: Any PR or Corp Comm campaign for image building done by any PR agency or Corp Comm department eligible for this category
Category C 4- Advocacy
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining the advocacy work.
- Note: The advocacy work done by any PR agency or Corp Comm eligible for this category.
Category C 5: Crisis Management
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining how the crisis was managed.
- Note: The best effort put by any PR agency or Corp Comm department to manage brand crisis eligible for this category.
Category C 6 - Image Management
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- PPT or AV explaining the campaign.
- Note: Any PR or Corp Comm campaign for image building of a celebrity, professional or a public figure or personality done by any PR agency or Corp Comm department eligible for this category
Category C 7 - Social Media Management [Small]
Rationale: Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- Campaign within a budget of Rs 10 lakhs
- PPT or AV explaining how the campaign was executed and results that it achieved
- Note: An ad campaign that ran only on social media by agency/ corporate is eligible for this category
Category C 8 - Social Media Management [Big]
Justify the reason for the plan/idea/event
Strategy: Identification of the objective and method
Planning: Suitability and idea of the plan
Execution: Implementation of the plan and the tools used
Impact: Impact on the TG and the results it achieved
Entry Material Format
- Campaign with a budget of above Rs 10 lakhs
- PPT or AV explaining how the campaign was executed and results that it achieved
- Note: An ad campaign that ran only on social media by agency/ corporate is eligible for this category
Category C 9 -Social Media Influencer
Number of platforms
Total number of followers on various platforms
Post Engagements in last one year.
The most liked, shared or retweeted post or tweet in last one year.
No of Social Media Updates in last one year
Entry Material Format
A PPT or Word or AV format profiling the Influencer alongwith an Excel sheet supporting with analytics data for showing engagement.
Note
Any IIMCian who has become an influencer on the social media using the various platforms can send in their entry
Category C 10 - Research Paper in Mass Communication
Credibility: Authentic information, originality, .accuracy
Uniqueness: Uniqueness of the topic or issue and the info/ news given, idea
Relevance: Topicality, concept and its relevance to the existing scenario
Impact: Importance & application of the topic, its relevance to decision makers
Quality of reportage: Language, presentation, coherence and comprehension
Note
- The IIMCian should be the author of the paper.
- A synopsis and brief of the paper is to be submitted.
- A link to the complete report should be give.
- Certificate of authencity, publication or presentation from the concerned body is to be submitted.
- Team IIMCAA
